Technology & Design
The Dragonfly Effect
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
Tag: Cause Marketing
Joint marketing programs between businesses and nonprofits that provide public benefits
Philanthropy
Cause Marketing Does More Harm Than Good
I believe that cause marketing programs erode the joy of giving, turn consumers into cynics, and contribute to the overall loss of faith and trust in the nonprofit sector.
Global Issues
Upping the Ante: A Report From the Clinton Global Initiative
In its sixth year, GGI is no longer just a former President’s bid to stay relevant.
Education
Kids Can’t Wait
Are we still committed to providing a world-class public education for all our children?
Human Rights
In Their Own Words
A social media campaign aims to increase awareness of areas that reduce health risks for domestic workers and employers alike.
Nonprofits
Suing for the Cure?
Is it ethical for a nonprofit to sue another nonprofit over a branding issue?
Technology & Design
Information Overload, Action Deficit
Real change only occurs when people, and the institutions we collectively form, restructure to make better use of new technology.
Fundraising
It’s Not about Apple—It’s About Community
How are your tools defining the way you can work or the way you can engage with your community?
Nonprofit Management
Working Wikily
A few nonprofits are using social media to fundamentally change the way they work and increase their social impact.
Socially Responsible Business
Fun for a Change
Volkswagen believes that doing the right thing—taking the stairs, reducing litter, and driving an eco-friendly car—can be pleasurable and desirable.